Our mission is to democratize personal data by establishing an open, fair marketplace for individuals to sell their personal data.

At Datacoup, we strive, above all else, to empower the individual. Datacoup's mission is to democratize the power of personal data, and enable the individual to benefit from an asset they create each and every day.

While large enterprise gets wealthy from monetizing our personal data, we, as consumers, are left with little more than a targeted ad. The consumer has been completely lost in the shuffle of advertising, technology and big data.

Through an easy to use user interface and demand-driven pricing, Datacoup equips the user to control the distribution of their own data. We employ the highest of security standards to ensure that consumers can safely maximize the value of their data assets.

Matt Hogan


Matt spent most of his prior career toiling in the bond markets on Wall Street. Since entering the startup world, Matt has been focused on empowering consumers with their own data. He's a product of New York, but spent years in San Francisco. The verdict? Alley over Valley. Friend and family to many, waterbug, occasional cook, poker, chess and sharks.

Reki Hattori


Aside from running the servers and checking code behind Datacoup's technology, Reki keeps busy by staying current with computers, internet memes, and sushi. With a background in computer science and architecture, Reki enjoys quick breaks from hardcore programming sessions with walks around the scenic NYC streets. You can find this data-hungry nerd zoned-in at the office or waiting aimlessly for next train home.

Casey Falvey


Prior to Datacoup, Casey co-founded a web design shop, a failed startup and a community volunteer organization. While it is a pleasure working with his fine Datacoup brethren, he prefers to spend his free time skiing, hiking, camping and making dinners outdoors with his wife and an extremely grumpy pug.

Datacoup is lining up data purchasers to sustainably purchase data on the platform. However, to get the ball rolling in the beta, Datacoup is going to be the purchaser of your data.
Purchasers of data have access to a large pool of aggregated, de-identified, anonymous Datacoup user data. For example, when you start selling your data, we combine it with all the other Datacoup users' data, take out anything personally identifiable, and then analyze the large pool, looking for patterns across different demographics and other data characteristics. None of this aggregated data can be traced back to a particular individual user.
Datacoup pays you at the end of every month. You will need to provide either a checking account and routing number or have a valid Visa or Mastercard debit card. All payments are sent securely though trusted third party services.
Once you begin connecting accounts in the Datacoup app, you are pulling in information from each of the accounts that you authorize. For financial accounts its merchant name, data and transaction amount. For social accounts it is basic information, likes, check-ins, activity streams, friend lists and other basic social connect information. Each account tile in the "Connect" page has an explanation of the data you are pulling in for that specific account.
Datacoup was born from a passionate belief that individuals are the rightful owners of their personal data. Every day, the companies we use to search, shop and socialize, benefit from the trail of personal information we generate along the way. Additionally, there is a layer of third party data brokers that give nothing back to consumers, but make billions of dollars per year off consumer data. So we wondered, what if you – as the consumers and owners of your data- could cut out the middlemen and share your information on your terms? Datacoup is a way to exchange your personal data directly for the goods and services you want
When selling data, there are no identifying factors linked back to you personally. Your data is added to an aggregate pool of datacoup users' data. All emails and names are delinked from other data-points you have created.